Privacy Policy

Last Updated: May 2026

TrueRate Energy respects your privacy and is committed to protecting your information.

1. Introduction

TrueRate Energy ("TrueRate", "we", "our", or "us") operates an online electricity plan comparison platform designed to help consumers review electricity pricing information, estimate monthly energy costs, compare available retail electric provider offers, and make informed decisions regarding energy service options available in their area.

This Privacy Policy explains how information is collected, used, stored, disclosed, and protected when you access, browse, interact with, or otherwise use the TrueRate Energy website, mobile interfaces, applications, tools, calculators, forms, content, and related services (collectively, the "Services").

By accessing or using the Services, you acknowledge that you have read, understood, and agreed to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, you should discontinue use of the Services immediately.

2. Information We Collect

The information we collect depends on how you interact with the Services. We may collect information directly from users, automatically through technology, and from third-party providers.

Information You Provide

ZIP code information
Electricity usage estimates
Current monthly electricity bill information
Email addresses voluntarily submitted
Customer support inquiries
Feedback, survey responses, and comments
Marketing communication preferences

Information Automatically Collected

IP address
Browser type and version
Operating system information
Device identifiers
Referring websites
Pages viewed
Session duration
Clicks and interactions
Date and time of visits
Approximate geographic location

Certain information may be collected through cookies, web beacons, analytics technologies, server logs, and similar tracking mechanisms.

Information Received From Third Parties

We may receive information from utility providers, retail electric providers, data vendors, advertising partners, analytics providers, marketing service providers, and publicly available sources for purposes of operating and improving our Services.

3. How We Use Information

We may use collected information for a variety of business, operational, legal, and commercial purposes.

Provide electricity comparison services
Generate plan recommendations
Estimate monthly electricity costs
Improve user experience
Analyze website performance
Conduct research and analytics
Respond to customer inquiries
Send requested communications
Detect fraud and abuse
Maintain security of the Services
Comply with legal obligations
Protect rights and property
Develop new products and services
Perform internal business operations
Improve comparison algorithms

4. Cookies and Tracking Technologies

TrueRate Energy may utilize cookies, local storage technologies, pixels, web beacons, session identifiers, analytics tools, advertising technologies, and similar mechanisms to enhance functionality and improve the user experience.

These technologies may be used to remember preferences, improve performance, measure traffic, personalize content, understand user behavior, and evaluate advertising effectiveness.

Users may configure browser settings to block certain cookies; however, some website functionality may be limited if cookies are disabled.

5. Information Sharing and Disclosure

TrueRate Energy does not sell personal information for monetary compensation.

However, information may be shared under certain circumstances, including:

Service providers and vendors assisting operations
Analytics providers
Advertising and marketing partners
Professional advisors
Regulatory agencies
Government authorities when legally required
Potential buyers during mergers or acquisitions
Parties involved in fraud investigations
Entities necessary to protect legal rights

Any such disclosures are made subject to applicable legal requirements and contractual protections where appropriate.

6. Data Retention

Information is retained only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, enforce agreements, and maintain business records.

Retention periods may vary depending on the nature of the information, regulatory requirements, operational needs, and legal considerations.

7. Your Choices and Rights

Depending on your location and applicable laws, you may have certain rights regarding your personal information, including the right to:

Access personal information we maintain
Request correction of inaccurate information
Request deletion of personal information where permitted by law
Opt out of certain marketing communications
Manage browser cookie preferences
Request information regarding data processing practices

To exercise applicable rights, please contact us through our Contact page. We may need to verify your identity before processing certain requests.

8. Third-Party Links

Our Services may contain links to third-party websites, utility providers, retail electric providers, advertisers, and other external resources. We are not responsible for the privacy practices, content, or security of third-party websites.

Users should review the privacy policies of any third-party websites they visit.

9. Children's Privacy

The Services are not directed toward children under the age of 13. We do not knowingly collect personal information from children under 13 years of age.

If we become aware that personal information from a child has been collected without appropriate parental consent, we will take reasonable steps to remove such information.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect operational, legal, regulatory, or business changes.

Updated versions will be posted on this page with a revised "Last Updated" date. Continued use of the Services after changes become effective constitutes acceptance of the updated Privacy Policy.

11. Contact Information

If you have questions regarding this Privacy Policy, data practices, or your privacy rights, please contact us through our Contact page.

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